Car buyers can read the vehicle specs, they can understand what upgraded options they can choose, and they can even zero in on the price tag. But the images of the vehicle allow the potential buyer to understand the design inside and out and, ultimately, picture themselves in the car, truck, van or SUV.

Shopping for a car often begins online, and research is important to finding the best vehicle for their needs and their budget. In fact, Cox Automotive’s 2020 Car Buyer Journey Study revealed that new car buyers spent more than six hours via online research while used buyers spent more than 10 hours. During the pandemic, however, research online accounted for more than 13 hours of the shopping process.

EVOX Images offers car dealerships access to photos of more than 14,000 makes and models for commercial use. Dealerships can use these photos on their website, in marketing campaigns or social media accounts to provide their customers with high resolution, up-close and detailed photos of each vehicle’s exterior and interior features.

The car buying process has changed drastically over the years in a number of ways. For example, in the past, most consumers were reluctant to shop for a vehicle online. But in today’s world, many consumers are completing some or all of the car buying process online rather than in a dealership.

The 2021 Ford F-150 can easily carry up to 5 passengers. It also has an attractive Crew Cab Pickup - Short Bed body and a Regular Unleaded V-8, 5.0 L engine.

The BMW 3-series hybrid, with an Intercooled Turbo Gas/Electric I-4, 2.0 L engine, gets around 25-33 mpg and has 4dr Car body, with room to seat as many as 5 passengers.

In terms of gas mileage, the 2021 Lexus IS gets 19 mpg and 26 mpg. It features a Premium Unleaded V-6, 3.5 L engine. The 2021 Lexus IS has a 4dr Car body and can seat up to 5 passengers.

Mileage is one of the most important features people ask about when buying a vehicle. With the 2021 BMW 5-Series there are no surprises. You can rely on a reasonable 25 mpg and 33 mpg.

Blogging isn’t easy. In fact, it’s hard work, but that doesn’t mean you should give up on it. There are a number of reasons why you need a blog on your auto dealership’s website. Blogging gives you an opportunity to promote your business and establish yourself as an expert in the local automotive community. But more importantly, a blog can drive traffic to your website.

Taking photos of the cars in your dealership’s inventory is time-consuming, difficult, and expensive. Even if you are willing to invest the necessary resources into this project, you may not be able to produce high quality vehicle photos unless you are a trained photographer. For this reason, most auto dealerships use photos from a car image database instead of taking their own.

Other simple specs to know about this vehicle are that it can seat up to 2 passengers, it has a Intercooled Turbo Premium Unleaded I-4, 2.0 L engine, and a Convertible body type.

The 2021 Acura ILX can seat up to 5 passengers, it has a Premium Unleaded I-4, 2.4 L engine, and a 4dr Car body. When it comes to gas mileage, you can expect a reasonable 24 mpg and 34 mpg.

In the past, auto dealers typically relied on traditional marketing channels such as TV, radio, and print. But now, it’s crucial that auto dealers use social media to market their business.

The car buying process used to begin inside a dealer’s showroom, but that’s changed. In today’s world, the vast majority of consumers begin their car buying journey online. This means your website might be the first place potential customers interact with your car dealership. If your website isn’t up to par, you could be losing the opportunity to win over potential customers.

Running an auto dealership isn’t easy. If you’re in charge, there are several metrics you can use to evaluate your dealership’s success. One of these metrics is your inventory turnover ratio, which is the number of times in a year that your dealership’s inventory is sold. To calculate your inventory turnover ratio, divide your cost of goods sold by the average value of your inventory.

Images play an important role on your dealership’s website. The images must capture your target audience’s attention, keep them engaged, provide context, and present information in a way that is easy to understand. You should choose images wisely for every page of your website, especially the homepage.

Each year, the outreach efforts for a car dealership might change and evolve. The market changes, buying habits might change…and sometimes a pandemic hits unexpectedly. An auto dealership marketing plan might need to change, too. While these plans could have been written in advance, perhaps to plan for the entire year of content and outreach, life happens.

The consumer car buying journey used to begin inside a dealership’s showroom, but that’s all changed thanks to the internet. Now, the process of buying a vehicle begins online rather than in a showroom. This shift from the real world into the digital world has made car dealership pictures more important than ever before.

For dealerships, standing out from the competition can be the greatest challenge. So how do dealerships get noticed? Here are some of the best car dealership marketing ideas via YouTube, Facebook and across the internet as well as details on what dealerships need to know about digital marketing.

Auto dealerships must implement effective marketing campaigns across multiple channels in order to remain competitive. This includes social media. In fact, over three-quarters of automotive consumers find social media useful when deciding which vehicle to purchase.

Digital dealership marketing encompasses all marketing campaigns and endeavors powered by digital channels. Facebook and other digital ads, social media, online videos, blogs/website content are all examples of digital marketing.

Having a high quality, user-friendly website is crucial to the success of your automotive dealership. Your website needs to convey relevant information, keep consumers engaged, and establish your brand identity.

While car dealerships might choose to advertise via Facebook while also having an active presence on the popular social media site, the appeal of Instagram for visual content shouldn’t be undervalued for marketing purposes.

The consumer car buying journey has changed drastically over the years. In the past, consumers used to visit multiple dealerships to see cars in person and learn more about their options before making a purchase decision. But now, they can explore and research cars online, so they don’t need to visit a dealership until they are ready to buy a car.

In terms of gas mileage, the 2021 Genesis G80 gets 22 mpg and 30 mpg. It features a Intercooled Turbo Premium Unleaded I-4, 2.5 L engine.

Today, dealerships can advertise via social media to reach a broad audience and to strategically target specific demographics, too. Online ads can use tools that gather insight about buyers and their preferences, meaning that ads can show consumers only the automobiles that suit their lifestyle or personal tastes. In the past, though, marketing for dealerships might have been much more limited.

In terms of gas mileage, the 2021 Tesla Model Y gets 326 miles and 326 miles. It features an Electric engine.

Today’s automotive consumers spend an average of seven hours researching and shopping online when buying a new or used car. Much of this time is spent looking at online listings posted by local auto dealers.

The 2021 Nissan Titan can easily carry up to 5 passengers. It also has a beautiful Crew Cab Pickup - Short Bed body and a Premium Unleaded V-8, 5.6 L engine.

Creating a memorable brand can help a dealership stand out from the crowd and attract customers into the showroom or onto the lot. Car dealership marketing materials can include advertisements—print, radio, and social media—as well as blog content (for the dealership’s website), social media posts/pictures/videos, branded events and more.