Renting a car is not something most people look forward to. In fact, oftentimes the only goal is to spend the least amount of money with minimal hassle. Luxury car rentals, however, are different.
Luxury car rentals are about the car—a car the customer is specifically choosing. As such, being able to show that car online, provide a virtual tour, and visually highlight the vehicle’s features digitally can be critical both in attracting customers and helping them select just the right vehicle. However, in the car rental industry, images can be in short supply. By offering the best luxury car pictures, agencies can stand out from the competition and foster more positive rental experiences.
The Value of Luxury Car Pictures for Specialty Agencies
Studio-quality car photos matter for car rental companies, and this is especially true when it comes to those that specialize in upscale offerings. However, major rental agencies typically use only a single image of a single vehicle to represent a particular class. This is primarily done to avoid customer disappointment; logistically, it would be a mistake to guarantee a particular vehicle when car availability can vary so greatly. Nonetheless, many customers would still like to familiarize themselves with the possibilities, and including high-quality images of the full range of options can be a smart marketing strategy for even the most basic offerings.
Surprisingly, the habit of not providing pictures often extends to luxury car classes—and here it can make the biggest difference. When a customer rents a luxury car, they are seeking a particular experience that prioritizes the vehicle itself. Being able to offer, and even guarantee, specific vehicles is, therefore, an invaluable service and often filled by specialty agencies that focus on a curated selection of high-end cars. For these agencies, high-quality luxury car pictures take on heightened importance; the right images not only allow customers to see what an agency offers, but helps to showcase vehicles in their best light to maximize the appeal and help customers better understand the product. Many specialty websites also allow direct booking of particular models, so these photos serve as a critical evaluation tool for customers choosing between vehicles. Ultimately, these images give specialty car rental agencies the opportunity to focus on what customers care about.
The Challenges of Automotive Photography
Many specialty car rental agencies already understand the importance of automotive photography and feature specific images of specific vehicles on their websites. However, the quality of these images often varies widely, missing opportunities to present both the vehicles and the agency in the strongest way possible. Poor lighting, inconsistent angles, unappealing framing, and colors that aren’t quite true to life can all lessen the appeal of a car, inhibit the ability to meaningfully compare vehicles, and even send the wrong message about the agency itself.
It is difficult to capture consistent, compelling images without a dedicated studio and experienced photographer who understands both how to showcase a vehicle. Such automotive photography services are also inefficient and cost-prohibitive for car rental agencies, particularly small specialty agencies, to have these resources in-house. As such, specialty firms should consider partnering with an automotive stock image library that offers a comprehensive selection of luxury car pictures.
Stock Libraries Open Up Possibilities for Rental Agencies
The best stock libraries allow car rental agencies to offer in-depth photographic coverage of every make and model in their fleet and opens up new possibilities for engaging customers in digital environments. With these databases, specialty agencies can show vehicles in true-to-life colors, enhance their online presence with editorial videos, and even provide cutting-edge virtual reality experiences that let customers interact with vehicles from anywhere in the world.
To take full advantage of these opportunities, specialty car rental agencies should look for a library that offers:
Depth and breadth of coverage. The library should offer a comprehensive selection of interior and exterior images of a wide range of vehicles.
Diverse products. While still images are essential, video footage, and XR assets are becoming an increasingly critical part of marketing and can help agencies create captivating online experiences.
Speed to market. Specialty agencies are often amongst the first to offer a particular model for rent. Working with a stock library that is first to market with new car images allows agencies to begin digital marketing efforts as quickly as possible.
With the right stock library, specialty agencies can access the assets they need to connect to customers and enhance the car rental experience.
DRIVING INNOVATION IN AUTOMOTIVE IMAGERY
The EVOX Images database features the most innovative packages of interior and exterior stills, 360º vehicle imagery, and VR experiences. At more than a million images strong, our team consistently raises the bar on industry standards, and offers an unmatched delivery schedule.
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