What do customers see when they visit a dealership's website? Often, it’s a picture of the dealership itself. Or an interior shot of the showroom. Or even the sales staff. But is this what they want to see?
Customers visit a dealer website because they are looking to buy a car, not evaluate a showroom or car lot. Compelling, high-quality images of the cars offered by the dealer are therefore the first thing a car shopper should see. By choosing the best HD car background photos, dealerships can capture a customer’s attention and invite them to explore everything a dealer has to offer.
The Value of a High-Quality Dealership Website
Today, a dealership’s first chance to connect with a customer usually happens online—and one of the best opportunities to turn initial online contact into a showroom visit is by offering a high-quality website. In the increasingly digital landscape of automotive marketing, the website cannot just be an afterthought and must be a central component of any marketing strategy.
As car shoppers spend less time visiting dealerships and more time researching cars online, the dealership website in effect becomes the dealership itself. It is where car shoppers learn about their options, compare cars, explore pricing, and, just as importantly, begin to form a relationship with the dealer. As such, dealerships must present a professional and informative resource that pairs thoughtful written content with high resolution photos. With the right combination of content, dealers can take advantage of the digital environment to engage and encourage contact. However, dealership websites aren’t just about informing; they can also build excitement. The best HD car background images can be an integral part of this process, as they show vehicles in the best light and help to fuel the viewer’s imagination.
How to Choose the Best HD Car Background Photos
When it comes to choosing images for a dealership website, hero shots are likely the first to come to mind. These photos typically feature a vehicle against a dramatic backdrop of urban streets, breathtaking natural environments, or an evocative abstract background. Images like these reframe a car from mundane everyday transportation to something more aspirational. They can inspire a viewer’s desire to hit the open road and drive. More importantly, they can spur interest in the particular make or model that best connects with them aesthetically or appeals to their lifestyle. The power of these images to capture the imagination is why hero shots are amongst the most popular background images used by web designers today. However, they are not the only photos that make effective website background images.
Interior images can also make excellent website backgrounds. After all, the interior of a car arguably plays the biggest role in how a customer ultimately experiences a vehicle. In fact, with the rise of cutting-edge entertainment systems, back-up cameras, heated seats and steering wheels, and other creature comforts, car interiors may be more important than ever before. By using studio-quality interior shots as background images, the dealership website can help shoppers better appreciate interior details and features. It reminds them of what they want and suggests possibilities that have yet to occur to them.
Hero shots and beautiful interior images that display driver-centered features are indispensable assets for creative webpage design. When used together, a designer could conceivably tell a complete story of car ownership for a particular model with these images. In effect, the right background images can serve as a powerful pitch that begins before car shoppers read a word of copy.
Connecting with the Right Resources
The most important consideration when choosing images for a website background is their quality. Maintaining aesthetic excellence and consistency is vital for not only showcasing cars in the most appealing way and capturing a customer’s imagination, but presenting the dealership as professional and trustworthy. However, few dealerships have the resources to produce the quality and variety of photos needed for great website design. That’s why it’s critical to connect to the right stock library.
Today, there are stock libraries that specialize in automotive imagery and have the technology needed to capture high-quality photos of vehicles, inside and out. They also have the aesthetic know-how needed to create the hero shots that customers want to see and can offer custom and white label solutions for even greater impact. By partnering with a library that offers unparalleled depth, breadth, and speed to market, dealers can benefit from a complete imaging solution that suits their evolving needs.
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The EVOX Images database features the most innovative packages of interior and exterior stills, 360º vehicle imagery, and VR experiences. At more than a million images strong, our team consistently raises the bar on industry standards, and offers an unmatched delivery schedule.
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