2020

Car 360 Spin Images

Car buyers can read the vehicle specs, they can understand what upgraded options they can choose, and they can even zero in on the price tag. But the images of the vehicle allow the potential buyer to understand the design inside and out and, ultimately, picture themselves in the car, truck, van or SUV.

Car Stock Videos

Shopping for a car often begins online, and research is important to finding the best vehicle for their needs and their budget. In fact, Cox Automotive’s 2020 Car Buyer Journey Study revealed that new car buyers spent more than six hours via online research while used buyers spent more than 10 hours. During the pandemic, however, research online accounted for more than 13 hours of the shopping process.

EVOX Images’ Car Photo Library Adds 138 Model Year 2022 Vehicles

EVOX Images offers car dealerships access to photos of more than 14,000 makes and models for commercial use. Dealerships can use these photos on their website, in marketing campaigns or social media accounts to provide their customers with high resolution, up-close and detailed photos of each vehicle’s exterior and interior features.

Is the One-Person Sales Model Effective At Car Dealerships?

The car buying process has changed drastically over the years in a number of ways. For example, in the past, most consumers were reluctant to shop for a vehicle online. But in today’s world, many consumers are completing some or all of the car buying process online rather than in a dealership.

How to Use A Blog to Drive Traffic to Your Auto Dealership’s Website

Blogging isn’t easy. In fact, it’s hard work, but that doesn’t mean you should give up on it. There are a number of reasons why you need a blog on your auto dealership’s website. Blogging gives you an opportunity to promote your business and establish yourself as an expert in the local automotive community. But more importantly, a blog can drive traffic to your website.

How to Choose the Best Car Image Database

Taking photos of the cars in your dealership’s inventory is time-consuming, difficult, and expensive. Even if you are willing to invest the necessary resources into this project, you may not be able to produce high quality vehicle photos unless you are a trained photographer. For this reason, most auto dealerships use photos from a car image database instead of taking their own.

8 Reasons Your Car Dealership Website is Losing Customers

The car buying process used to begin inside a dealer’s showroom, but that’s changed. In today’s world, the vast majority of consumers begin their car buying journey online. This means your website might be the first place potential customers interact with your car dealership. If your website isn’t up to par, you could be losing the opportunity to win over potential customers.

How to Improve Your Dealership’s Inventory Turnover

Running an auto dealership isn’t easy. If you’re in charge, there are several metrics you can use to evaluate your dealership’s success. One of these metrics is your inventory turnover ratio, which is the number of times in a year that your dealership’s inventory is sold. To calculate your inventory turnover ratio, divide your cost of goods sold by the average value of your inventory.

Using A Car Dealership Stock Photo As A Hero Image

Images play an important role on your dealership’s website. The images must capture your target audience’s attention, keep them engaged, provide context, and present information in a way that is easy to understand. You should choose images wisely for every page of your website, especially the homepage.

Enhance an Auto Dealership Marketing Plan by Adding Stock Photos to Campaign Efforts

Each year, the outreach efforts for a car dealership might change and evolve. The market changes, buying habits might change…and sometimes a pandemic hits unexpectedly. An auto dealership marketing plan might need to change, too. While these plans could have been written in advance, perhaps to plan for the entire year of content and outreach, life happens.

Mistakes to Avoid When Choosing Car Dealership Pictures

The consumer car buying journey used to begin inside a dealership’s showroom, but that’s all changed thanks to the internet. Now, the process of buying a vehicle begins online rather than in a showroom. This shift from the real world into the digital world has made car dealership pictures more important than ever before.

The Best Car Dealership Marketing Campaigns across the Internet

For dealerships, standing out from the competition can be the greatest challenge. So how do dealerships get noticed? Here are some of the best car dealership marketing ideas via YouTube, Facebook and across the internet as well as details on what dealerships need to know about digital marketing.

How to Create Effective Facebook Ads With Car Interior Pictures

Auto dealerships must implement effective marketing campaigns across multiple channels in order to remain competitive. This includes social media. In fact, over three-quarters of automotive consumers find social media useful when deciding which vehicle to purchase.