Poor sales training and inertia in sales team management often continue to carry twentieth-century sales tactics into the twenty-first century. Virtual reality automotive training provides an innovative solution for dealerships to prep their sales team and complete more sales in the modern era of unmatched consumer choice.

Although the written word is powerful, images can often be even more compelling. Whether evaluating the latest supercar or a humble hatchback, pairing writing with stock videos of cars can provide greater insight into how a vehicle’s features translate to daily use and give the reader a better basis to form their own opinions.

While concept cars and highly anticipated performance models are often exhaustively photographed, editorials for more accessible cars don’t receive nearly as much visual coverage. Vehicles in both of these categories can benefit from better quality and types of photos, allowing publications to offer readers more detailed coverage, realistic expectations, and engaging content.

Customers visit a dealer website because they are looking to buy a car, not evaluate a showroom or car lot. Compelling, high-quality images of the cars offered by the dealer are therefore the first thing a car shopper should see. By choosing the best HD car background photos, dealerships can capture a customer’s attention and invite them to explore everything a dealer has to offer.

In under a decade, VR has found widespread application in gaming and engineering. For the automotive industry, however, its most exciting use may lie in sales; with VR, car shoppers can explore a complete selection of available models, colors, and trim levels from anywhere in the world. The potential is powerful, but is virtual reality car shopping the future of automotive sales?

A slowdown in US new car sales has been expected for quite some time, and it may finally have arrived. Meanwhile, despite low prices and the volume of premium used cars coming onto lots, the used car market remains flat. In this environment, dealerships will have to innovate to attract customers, keep cars moving, and protect revenue. 

More than any tagline or logo, a consistent aesthetic is often what builds a brand. Photography is very much a part of that visual aesthetic, particularly as photos increasingly come to represent the products and services offered by brick-and-mortar businesses. For automotive groups, this means that maintaining photo quality and consistency across digital platforms is essential for strengthening brand identity and enhancing sales. 

When it comes to cars, pictures tell important stories that can shape how customers relate to vehicles, whether it’s trucks telling tales of hard work or crossovers that speak to the joys of raising a family. That’s why having access to the largest automotive stock library matters for car dealerships, rental agencies, publications, and other automotive businesses; it allows you to tell the story you want.

When renting a car, an upgrade is a pleasant surprise. But not all surprises in the rental industry are as welcome. Too often, customers are displeased because the car they get is different than that displayed when they made their reservation. And while common, this scenario can be easily avoided by strategically integrating high-quality images in car rental websites and apps.

To access high-quality, web-friendly images that captivate viewers and create a strong online presence, dealerships, car rental agencies, ridesharing services, automotive publications, and countless others in the auto industry are turning to stock photography. However, not all stock libraries are created equal. To find the best car stock photo database for website use, there are 5 key features to consider.

To create modern, engaging shopping experiences, dealership groups need access to more—and better—images than when relying showroom presentation alone. For many dealership groups, the best solution is choosing car stock photos with an extended license. An extended license can provide access to a library of the car stock images that includes all makes and models sold by the group for a locked-in rate—without additional or unexpected fees.

Over the past two decades, the behavior of car buyers has fundamentally changed. While the dealership was once the principal site of car shopping, the rise of the internet has transformed the shopping experience into something that increasingly happens via laptops, phones, and tablets rather than in a showroom. In this new automotive landscape, establishing a compelling web presence is critical and high-quality car pictures are essential to engaging potential customers.

Automotive advertising photography creates the foundation of how customers see and select a specific car dealership. Whether introducing them to the practical advantages of a vehicle or capturing their imagination through aesthetics alone, these images can act as a vital point of connection. At a time when car shopping is an overwhelmingly digital experience, choosing the right images is therefore more important than ever before.

Today, virtual reality automotive marketing isn’t just a potential new way of reaching customers, it’s one that is already being used to engage tech-savvy car buyers. With the proliferation and increasing accessibility of VR platforms, this immersive technology provides a new marketing channel with broad, effective reach and tremendous growth potential. For car dealerships, it is a vital area to begin thinking about—and those who start early could reap great benefits.

Car buyers fall in love with a vehicle by seeing it. A spec sheet, hastily written pitch, or low-quality stock photo just isn’t enough to captivate a car buyer in the age of ultra high definition television, monitors, and phones. High resolution premium stock photos, however, can capture customer’s attention—and their imagination. . As such, premium stock photos are no longer a nice-to-have, but a critical part of today’s automotive marketing.