Changing expectations for imaging have caused potential customers to expect high-quality images shot at striking angles, with flattering lighting, and in true-to-life colors—and, sometimes, with stunning backgrounds. In other words, car photography for dealerships is about capturing the best of each vehicle with diverse, compelling, and plentiful images.

In some respects, the automotive industry still operates by the rules of yesteryear, and online listings are still treated much like expanded newspaper classifieds. In an era where not just HD streaming video, but ultra HD video is increasingly common, this is a significant oversight in automotive marketing.

To capture future industry growth, car rental companies need to evolve to meet the needs of customers. Car rental photos are integral to improving the traditional car rental experience, developing apps to make renting easier, and creating competitive car sharing services, making agencies more responsive to these changing needs.

The automotive industry trends of 2020 are about integrating the technological developments of the past two decades in ways that enhance safety, convenience, and comfort. By providing high-quality image assets, car manufacturers and dealers can help car shoppers understand their options and make smart choices in this changing landscape.

How VR technologies are changing manufacturing, staff training, and retail practices is going largely unreported, unexplored, and unappreciated. But this cutting-edge technology is increasingly transforming the car business, from the drawing board to the dealership, as forward-thinking companies deploy VR in practical and innovative ways.

Many car dealers simply expand their video marketing to more channels without regard to efficacy. A better choice is to focus efforts on marketing channels that target interested consumers rather than spreading budgets thin trying to cover all channels. And, just as importantly, the quality and content of that video marketing must be major priorities.

Market research tells manufacturers what the public is looking for and what designs are likely to sell, giving designers and engineers data-based goals to work toward. It sparks a process with effects felt across the industry. Now, new technologies are helping to refine automotive market research and make this research more cost-effective than ever before.

Editorial car photos are invaluable in helping readers better understand written reviews, giving reviewer opinions extra weight, and often increasing the readability of reviews. As such, car review portals that thoughtfully present plentiful editorial car photos have a significant advantage in engaging their audience.

Editorial car photos are invaluable in helping readers better understand written reviews, giving reviewer opinions extra weight, and often increasing the readability of reviews. As such, car review portals that thoughtfully present plentiful editorial car photos have a significant advantage in engaging their audience.

Today, successfully marketing cars online is about more than listings. Dealers that simplify the research process and provide resources beyond just inventory listings are better positioned to connect to customers. With the following strategies, car dealers can ensure they make the most of online marketing opportunities.

While virtual reality automotive marketing and virtual showrooms are making headlines, augmented reality technology can be used by customers through devices they already own. With the right approach and the right resources, these showrooms can be instrumental in engaging car shoppers—and turning them into customers.

In the automotive industry, virtual reality could change everything. VR car design, market research, and car sales open up new possibilities for how vehicles are made, how they’re marketed, and how they end up in the hands of consumers. Virtual reality is still in its infancy, yet it is already transforming the world of cars.

Creating a compelling gallery of car pictures helps car magazines, blogs, and online review sites engage readers in a more powerful way that is possible via the written word alone. Without this, auto publications miss important opportunities to capture their audience and risk being left behind in a rapidly evolving digital landscape.

While many car images do little to engage car shoppers, compelling pictures make the most of the opportunities offered by online environments. With this in mind, the best car photos for dealers are those that keep them on the leading edge of online marketing and sales, with high-quality coverage of every vehicle that can find its way into dealer inventories.

There are significant advantages to being one of the first—if not the first—with new car pictures, particularly in the age of digital publishing. The industry is entering a pivotal moment, and consumers are eager for information as it is revealed. Automotive publications need to have new car pictures available to stay relevant and grow their readership.

When customers are browsing automotive websites, be it a car review site or dealership listing, they expect to see high-quality car pictures—and a lot of them. This ever-growing need for visuals can make royalty free car images seem like the most desirable assets out there. But for most automotive businesses, they aren’t the best option.

When customers are browsing automotive websites, be it a car review site or dealership listing, they expect to see high-quality car pictures—and a lot of them. This ever-growing need for visuals can make royalty free car images seem like the most desirable assets out there. But for most automotive businesses, they aren’t the best option.

Market research is essential to understanding the needs of car shoppers and shaping the future of the automotive industry. With cutting-edge data collection tools like virtual reality car clinics, today’s car manufacturers have unprecedented opportunities to learn more, respond better, and, ultimately, make better vehicles. 

In a world where smartphones are ubiquitous, car photos are a more vital part of the automotive industry than ever before. So what should car dealers, editorial publications, and others in the industry look for in automotive photography services?  

HD car videos can be an integral part of selling cars in the digital age, captivating an audience in a way still images or text simply do not. This is particularly true at a time when dealerships are competing for attention in a landscape marked by endless choice. The right videos can help draw viewers in and convert impressions to sales.