Car Sales are Booming...For Now

Americans might be ready to get back to normal. When the Centers for Disease Control loosened mask restrictions for vaccinated individuals, the masks seemed to come flying off. And retail establishments, restaurants and car dealerships also might have seen a boost in sales and foot traffic.

Going Viral: Is There a Prescription for Creating Viral Content?

The Renegade Dance, “Baby Shark,” Mary Schmich’s “Wear Sunscreen” column. What do they have in common? They all went viral on the internet! Renegade was the viral dance challenge on TikTok made popular by Charli D’Amelio. “Baby Shark” became the most watched video of all time on YouTube.

How Can Car Dealers Get Used Car Stock Onto Facebook Marketplace Quickly?

Automotive dealers should use every tool at their disposal to sell more vehicles, including online platforms such as Facebook Marketplace. Introduced in 2016, Facebook Marketplace is an online platform where consumers can discover, buy, and sell items. Consumers can search for specific items and filter the results by location, price, or category. By using Facebook Marketplace, used car dealers can connect with people in the community who are interested in purchasing a vehicle.

How to Generate Leads for Your Dealership

Advertising and marketing can go hand in hand, but the terms aren’t interchangeable. The American Marketing Association defines the difference in this way: “…marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.”

Auto Dealerships: How to Promote a YouTube Channel

Social media is a crucial way to connect with customers and, hopefully, generate new business, too. Dealerships may be active on Facebook or Twitter, and hosting accounts on these two platforms may work well for providing updates and sales or to simply engage with followers.

How to Manage Your Dealership's Reputation

Managing your automotive dealership’s reputation has never been more important. Why? According to a recent survey, 87% of consumers read online reviews for local businesses. Furthermore, the automotive industry is one of the top five industries in which consumers are most likely to read reviews.

Dealer Marketing Ideas to Elevate the Dealership …and Get Noticed

Car dealerships face competition, and, depending on the town or city, the competition can be heavy. While smaller town dealerships may be the only dealership in town or may only compete against a few other local dealerships, businesses located in bigger cities or suburbs may compete with a dozen of other dealerships.

The Benefits of Digital Marketing for the Auto Industry

In the past, automotive companies relied solely on traditional marketing channels such as TV, print, and radio to reach potential consumers. But over the last decade, digital marketing has become an increasingly important component of automotive marketing strategies. It’s no longer an option to implement digital marketing strategies--it’s a necessity.

Finding the Ideal Marketing Experts for Your Car Dealership

The term “partner” can mean a few different things in the corporate world, and it’s thrown around often during branding and business development meetings. While we might mean it to be all-encompassing, there are certain situations that command a different type of partnership.

Seven Tips for Mastering Multicultural Marketing At Your Dealership

The automotive consumer market is becoming increasingly diverse. Racial and ethnic minorities account for about 44% of the Millennial generation, which now represents 30% of the population in the U.S. The youngest demographic, Generation Z, is the most racially and ethnically diverse generation in U.S. history. Nearly half of people that belong to this generation are racial or ethnic minorities.

Why Dealerships Need to Adopt Consistent Marketing Methodologies

Dealerships need to continuously invest in their marketing presence (budgeting), remain consistent with their brand messaging and consistently stay on edge with the competition. It’s not enough for dealerships to simply market their new vehicle models; consistent messaging throughout the year helps a business stay in front of audiences and remain competitive.