The coronavirus is negatively impacting nearly every industry, but not all industries are impacted equally. Currently, the travel industry is especially hard hit—and that includes rental agencies. With few people traveling, the demand for rental cars is severely reduced and revenue has fallen significantly. Limited demand, however, doesn’t mean no demand. Those who need to travel are wary of both public transportation and ride-sharing. Essential workers may need to start commuting by car for the very first time. And car owners still need to get around while their vehicles are in the shop. In these circumstances, car rental agencies take on heightened importance.