Showcasing the exotic cars you have on the lot is more of an art than a marketing tool. One of the most critical elements of any effective performance car campaign is top-notch imagery.
How to Choose the Best Car Stock Photos
Your marketing is the face of your company, and it’s important to use every element to support your brand’s image and aesthetic. When it comes to creating a striking, eye-catching website or ad campaign, images are everything.
Best Sports Car Images for Boutique Dealerships
Sports car buyers are looking for a specific look and feel when they step through your dealership’s doors. While industrial city roads and blank backgrounds might work for a customer who is looking for a minivan, someone shopping for a speedy two-door coupe will likely have a different aesthetic in mind.
How to Pick the Best Car Background Image for Automotive Websites
12 of the Best 2020 Car Images for Luxury Auto Dealers
4 Ways VR Car Sales Are Better Than In-person Car Shopping
With virtual reality, car shoppers can easily put on a headset and view the available models in their market without the need for time-consuming showroom visits. It also eliminates common delays in the car shopping process, such as when dealerships don’t have a vehicle in a specific model or color on the lot. With VR car sales, updating models, colors, and other options takes only a few seconds, so the buyer can see exactly what they want, when they want.
Why Photos Matter More Than Ever for Car Rental Marketing
The coronavirus is negatively impacting nearly every industry, but not all industries are impacted equally. Currently, the travel industry is especially hard hit—and that includes rental agencies. With few people traveling, the demand for rental cars is severely reduced and revenue has fallen significantly. Limited demand, however, doesn’t mean no demand. Those who need to travel are wary of both public transportation and ride-sharing. Essential workers may need to start commuting by car for the very first time. And car owners still need to get around while their vehicles are in the shop. In these circumstances, car rental agencies take on heightened importance.
Using Virtual Reality Applications to Enhance Car Shopping
Virtual reality applications are a disruptive technology for the automotive industry because they're in every segment. Researchers use them to develop new vehicles and make transportation safer. Technicians take advantage of the features they provide for streamlining repairs and services. VR even impacts the consumer's purchase journey, as they visit showrooms and get in-depth looks at the available specs and options on vehicles.
Video Car Reviews Take on a New Role in 2020
In the last twenty years, the world has moved more and more of its media, shopping, and marketing online. The internet has become the largest marketplace in history, and it literally stretches around the globe. Now, the outbreak of coronavirus has added a new wrinkle. Seeking to slow the spread of the virus, many governments have ordered people to shelter in place and others are severely restricting what were once everyday activities. As a result, we are simultaneously more isolated and, thanks to the internet, more connected than ever before.
The Best Car Dealership Social Media Ideas
For decades, automotive marketing and car dealership marketing often happened via broadcast television. But in an age of decreasing reliance on traditional media, depending on TV ads for dealership messaging is a losing strategy. This is especially so over the long term, as the younger generation often watches no broadcast TV at all.
A Case for Photos of Economy Cars
Economy cars have a mixed reputation. In the past, they were widely stigmatized as small, boring, and slow vehicles. That perception still persists somewhat, but fluctuating gas prices, environmental worries, and—most importantly—improvements to economy cars have come together to significantly increase the appeal of these vehicles.
Where to Find Pictures of the Best Cars in 2020
One of the perennial favorites of both automotive industry insiders and consumers is the acclaimed ‘best-of list. These lists are a valuable way to catch the eye of car shoppers early in the consideration phase and direct their attention to stand-out vehicles. Indeed, many car shoppers rely heavily on best-of lists to make their purchasing decisions—and automotive publications rely on them to capture readers.
Car Color and Resale Value: What Dealers Should Know
The relationship between car color and resale value is not always clear from the start. The best selling colors worldwide are distinctly subdued. The most important things dealers need to know about car color and resale value are their customers’ preferences and how to present their inventory to those customers.
What Are the Best Car Video Assets for Dealers?
Dealers have used video effectively for decades. Commercials from local dealerships were mainstays of local television stations well into the twenty-first century. With the advent of streaming media, however, online car dealerships have struggled to turn an unprecedented audience of potential buyers into customers.
Panoramic Stock Images Add Value to Car Editorials
The Advantages of High-Quality Marketing Images for Car Insurance
Choosing smart marketing images for car insurance plays a vital role in this sort of targeted marketing, particularly for agencies that don’t have the budget for slick broadcast ads. Fortunately, online advertising evens the playing field, and the right approach can help agencies both large and small capture a new audience.
Top 3 Automotive Marketing Trends in 2020
In the near future, those who are searching for a new vehicle will be looking for non-traditional ways of purchasing. As such, the top automotive marketing trends of 2020 are those that harness the power of digital technologies to help shoppers safely connect to the vehicles and help dealers stay relevant in extraordinary circumstances.
How to Create a Virtual Car Dealership
A truly virtual car dealership would take the ability to interact with car models online to a new level with extended reality (XR) assets that allow customers to engage more fully with a vehicle before purchasing. Not only can virtual dealerships provide a highly appealing experience due to their novelty, but they can also be highly practical and help car shoppers overcome any reluctance to purchase a car online.
Car Sales in the Age of Coronavirus
While the coronavirus undoubtedly changes the automotive market, it doesn’t eliminate car sales. Instead, there are new opportunities and need for high-quality dealer websites, virtual car showrooms, and fully virtual car dealerships. Dealers that invest in the technologies, assets, and services necessary to create functional and compelling digital sales experiences are well-positioned to survive—and maybe even thrive—during the pandemic.
Should You Use a Stock Library for Automotive Editorial Photography?
While automotive editorial photography of new vehicles is often plentiful, finding images that feature older favorites, cult classics, and quirky vehicles of years gone by can be challenging. Even if images are located, they often present issues due to rapidly evolving expectations of image quality. Low-quality photos of cars from the early 90s may begrudgingly be accepted, but readers expect higher quality photos after the turn of the millennium—and a plentiful number of these photos.