Content marketing materials include videos, blogs, and even all those updates on social media. Content marketing helps dealerships (and other businesses, too!) reach their audience and, hopefully, stand out from the competition.
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A Dealership’s Guide to Using A Car Photo Database
Many automotive consumers go online to learn about new models, research their options, and decide where to purchase a new vehicle. These consumers often fall in love with a vehicle based on the images they see online, which is why choosing the right images is so important for automotive dealerships.
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Social Series: 10 Video Ideas for Dealerships
Social media channels can help dealerships engage with and reach out to customers and, hopefully, welcome potential new followers who may turn into future customers. An active presence on social media is now the norm for many businesses today, and these platforms may be necessary to stay connected to the younger generations who might become the future key demographic for dealerships.
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How Vehicle Stock Photos Enhance the User Experience
Online resources have become a major part of the shopping experiences for those looking for a new car. Think with Google statistics show that even back in 2017 nearly all (95 percent!) of buyers were looking online for info, and twice as many consulted the web for research instead of driving out to a dealership.
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Will These Three Covid-Era Trends Stick Around at Dealerships?
Covid changed lives in the U.S. and around the globe. Trips to stores required masks and social distancing. Car dealerships might have faced closures, too, for in-person experiences. However, as the country re-opened gradually, dealerships and other businesses also had to evolve in their business procedures.
Should Dealerships Go Over The Top with Advertising?
In advertising, going over the top isn’t such a bad thing. But this isn’t about pricey ad campaigns or even big budget commercials. Over the top advertising is its own segment; OTT is digital advertisement delivered via streaming services. Should dealerships go over the top with their advertising? Auto Dealer Today magazine advises that this type of advertising might be ideal for dealerships.
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Are Car Shoppers Moving Online?
Researching cars online isn’t a novel approach to car shopping. Even before Covid, shoppers were visiting sites like Kelly Blue Book to hunt down stats on different cars, and possibly their current car, too. During the restrictions imposed during Covid, though, car buyers might have been forced online for multiple phases of the buying process.
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A Dealership’s Guide to the Internet Lead Management Process
In the past, automotive dealers relied heavily on foot traffic to sell cars. However, the car buying process has changed drastically over the years. Automotive consumers used to visit up to five dealerships before making a purchase decision, but today’s consumers only visit one or two. Because foot traffic has declined, auto dealers must generate new leads online instead of waiting for customers to visit their showroom.
Tell a Story on Social Media to Boost Outreach, Engagement
Storytelling might bring up connotations of fish tales, fairy tales, campfire stories or even legends and lore. On social media, though, storytelling means something very different. This is a way to expand on a post and to give followers more information about a particular topic, subject or unique news story related to the business.
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How to Transform the Car Buying Journey With Facebook Messenger
The car buying journey has evolved over the years. In the past, the average automotive consumer would visit an average of five dealerships before deciding which vehicle to purchase. Now, the average auto consumer only visits one or two dealerships. This is because much of their research is now conducted online, so they no longer feel the need to visit multiple dealers to learn more about their options. In fact, 83% of automotive consumers have already decided which vehicle they want and are ready to buy it once they arrive at a dealership.
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Continued Disruption: An Update on the Auto Industry
The automotive industry took quite a hit during the pandemic. When Covid caused businesses to close, factories might have shut down, too. Or factories might have scrambled to find replacements for sick workers. Dealerships might have closed to foot traffic and moved business online.